The Situation
Just one year ago Hollywood was partying like it was 2009. For second or third straight summer in a row, studios were rolling out films that pleased audiences, critics and their pocketbook alike, which is an extremely rare feat for the industry to do these days. In 2008, Wall-E, Iron Man, and The Dark Knight topped the box office (with The Dark Knight tumbling new records) and were garnering staggering reviews, then received a slew of Oscar nominations down the road. All were happy.
The year 2009 followed suit. Transformers 2 opened to be the largest grossing movie of the summer, crossing the $400 million mark even if it did get annihilated by critics. Up, Star Trek, The Hangover, The Proposal and more had taken box office expectations and blew them away into becoming monster blockbusters. All were reviewed above fair, many dominated come awards season. Best Picture winner The Hurt Locker had just been released. The State of the Box Office was in the best shape ever, and 2009 would go on to gross over $10 billion, a new record.