Debatable, one of our newest series piloted earlier this year with a discussion on video-on-the-go, pins CyniCritics contributors together to tackle big picture movie-related topics through back-and-forth dialogue. The latest prompt asks editors if general movie audiences dislike art movies and if so, why.
Matt: I don’t think the “general public” is opposed to art movies in general. It’s mostly about distribution and marketing. The biggest marketing tool for successful art movies is the Academy Awards. However, the taste of Oscar voters leaves out many films that don’t fit into a specific mold or go too far away from narrative convention. That taste then translates to the public, who has limited choice and is more likely to look for stars or be influenced by a memorable trailer.
Luke: I think you bring up an interesting point with the Academy Awards as a marketing tool. There are countless art movies released in the year that find little commercial success until the holiday and awards season. Once the Academy, critics and marketing push a handful of “must-see” films, they start making a lot of money at the theaters because audiences feel these are good films they shouldn’t miss out on. No one would have seen Slumdog Millionaire without the buzz. Nominations and such also translate into good DVD rentals, which explains why Netflix’s top 10 rented movies are mostly Best Picture nominated films. Before then, people just don’t know what is good or don’t know how to find what is good and are too afraid to take a chance. This might explain why it’s easier to go see Mission: Impossible over Hugo. Continue reading