Debatable, one of our newest series piloted earlier this year with a discussion on video-on-the-go, pins CyniCritics contributors together to tackle big picture movie-related topics through back-and-forth dialogue. The latest prompt asks editors if general movie audiences dislike art movies and if so, why.
Matt: I don’t think the “general public” is opposed to art movies in general. It’s mostly about distribution and marketing. The biggest marketing tool for successful art movies is the Academy Awards. However, the taste of Oscar voters leaves out many films that don’t fit into a specific mold or go too far away from narrative convention. That taste then translates to the public, who has limited choice and is more likely to look for stars or be influenced by a memorable trailer.
Luke: I think you bring up an interesting point with the Academy Awards as a marketing tool. There are countless art movies released in the year that find little commercial success until the holiday and awards season. Once the Academy, critics and marketing push a handful of “must-see” films, they start making a lot of money at the theaters because audiences feel these are good films they shouldn’t miss out on. No one would have seen Slumdog Millionaire without the buzz. Nominations and such also translate into good DVD rentals, which explains why Netflix’s top 10 rented movies are mostly Best Picture nominated films. Before then, people just don’t know what is good or don’t know how to find what is good and are too afraid to take a chance. This might explain why it’s easier to go see Mission: Impossible over Hugo. Continue reading →
American Beauty Directed by: Sam Mendes Written by: Alan Ball (screenplay) Starring: Kevin Spacey, Annette Bening, Thora Birch, and Wes Bentley
American Beauty shouldn’t be the kind of movie Oscar loves. It’s hard to watch a movie that begins with a man saying that masturbating in the shower will be the highlight of his day and pair it alongside other Best Picture winners like The King’s Speech or Shakespeare In Love.
That’s not even the biggest reason American Beauty defies the Academy, though. At almost every chance the voting members get, they favor superficial uplift over true grit. Yet when you look closer at this movie (as its tagline instructs you to do), you see that there is no happy ending, at least not in the traditional Best Picture sense. Lester Burnham (Kevin Spacey) really does die like he says he’s going to in the beginning.
Movies that blatently tell you their outcome are usually more surprising than ones with a big reveal at the end. Sometimes knowing the conclusion is more baffling than not. How can a man who’s already dead die, and why will we care?
Now that the smoke has cleared and the winners have been announced at the 83rd Academy Awards, I would like to offer a few thoughts on the ceremony. Let’s begin with the most obvious: that’s it?!
The Oscars came and went almost without incident this year, save for an early F-bomb from The Fighter winner Melissa Leo. She was perhaps the evening’s most enthusiastic and entertaining winner, and she took the stage about 20 minutes into the show. Before and after her it was dull montages interspersed with predictable winners.